摘要
广告英语作为一种应用语言,可以说是受语言学、心理学等多门学科诸多因素综合影响所形成,然而怎样的广告词汇能够促使消费者购买并持久地使用广告主的产品?为探讨这个问题,就必须对广告心理学及广告英语的词汇特征进行研究。
As practical English, Advertisement English was formed and influenced by many factors, linguistics,psychology and so on. How dose the English Advertisement words make the consumer buy the products and use them？ To find the answer of thequestion, we should study Advertisement psychology and English Advertisement Words.
出处
《安顺学院学报》
2007年第1期33-35,共3页
Journal of Anshun University
关键词
广告英语
词汇特征
心理功效
Advertisement English
vocabulary characteristics
psychology function
