加快陕西绿色营销发展的对策研究

Research on Promoting the Development of Green Marketing in ShaanXi

可持续发展观强调经济发展应与环境保护、与人的利益相协调,从而使得绿色营销成为区域发展和企业经营的必然选择。通过对陕西发展绿色营销的调研发现,不少企业树立并开展了绿色营销,但多数企业对绿色营销的认识不到位、企业生产方式落后,“绿色”经营程度较低。陕西企业进一步发展绿色营销,政府、企业、消费者和NGO均应承担相应的角色,应分别采取不同的对策,形成齐抓共管的绿色营销氛围。

The concept of sustainable development emphasizes the harmony with economic development, environment protection and human being＇s interests, which make the Green Marketing become the necessary choice for regional development and enterprises management. Through the research on developing the Green Marketing in Shaanxi＇s enterprises, we find that not a few enterprises set up the Green Marketing and carry it out, but still a majoring of enterprises know little about the Green Marketing. The production ways are rather backward, and also, the ＂Green＂ level is lower. On the basis of analyzing, the factors that affect the Green Marketing in enterprises, this article deals with policy proposals, starting with the government, enterprises, consumers and NGO that urge enterprises to carry out Green Marketing.