零售竞争战略选择与实施——基于价值链的分析

The choice and the implement of the competitive strategy for retailing enterprise——analyze based on the value chain

零售企业的竞争战略选择是以成本领先、差异化和集聚化这一通用竞争战略为基础的,在选择不同竞争战略的基础上,零售企业价值链的不同环节需要进行相应的调整和强化。在动态的市场环境下,零售企业在基本战略的基础上,需要寻求适当的增长模式——专业化渗透或者多元化增长,并在价值链中进行相应能力的提升。

The choice of the as cost leading, difference competitive strategy for and the centralization. implement of the different competitive strategies retailing enterprise is also based on the general strategy such The value chain of the retailing enterprise is to adjust for Under dynamic environment the enterprise need to find the development model——specialization or the diversity while consisting the basic strategy and improve the corresponding ability of the value chain.