不同群体体育旅游需求调查与分析

Research and Analysis of the Requirements of Different Sport Tourist Groups

主要从出游方式、旅游伴侣的选择,以及喜爱的体育旅游项目等方面按性别、年龄、学历、职业、城乡、收入等社会特征调查了我国不同群体的体育旅游需求,结果显示:大部分群体倾向于不经旅游社安排出游,且更喜欢与家庭成员和要好朋友一起旅游;不同人群对体育旅游项目的喜爱程度,受不同社会特征的影响而有所侧重。如年龄越小喜欢野外探险、滑雪、漂流、野营、攀岩、潜水等的人群越多,而年龄越大喜欢垂钓、民族体育等项目的人群越多。但是,对大多数群体来讲,普遍存在喜欢登山、野营的人群较多,而喜欢滑翔、潜水、森林探险的人数相对较少。

According to the ways of traveling, the choices of companies, the favorite events of sport tourism, age, sex, education history, profession, urban or rural, and income, we research the requirements of different sport tourist groups. The results show that most people are apt to travel without the arrangement of travel agency and prefer to travel with families and good friends and that people＇ s degrees of liking a sport tourism event are affected by their social features. For example, the younger tourists are, the more people like outdoor adventure, skiing, drifting, camping, free climbing, diving, and so on. The older tourists are, the more people like fishing, traditional sports, and so on. However, for most groups of people, more people llke climbing mountains and camping while less people like sailplaning, diving, and forest adventure.