摘要
市场营销理论的每一次发展都是建立在对前一理论的逐步完善和实践检验结果的总结之上,这为更新理论的出现做好了铺垫。现依从时间的顺序,以4PS→NP(SN表示“多”的意思)→4CS→4RS为论述主线,深入阐明各市场营销理论的原理及其创新发展历史,并对它们进行实质性的分析研究。
Market marketing theories of every development is establishment based on the previous one, which is made gradually perfect with the fulfillment. This text obeys horary sequence, taking the 4PSNPS （the N mean ＂many＂ meaning） 4CS4RS as to discuss main line, going deep into the development history of principle and its innovation of clarifying each market marketing theories, and carrying on to them materiality of analytical research.
出处
《保山师专学报》
2006年第6期17-20,共4页
Journal of Baoshan Teachers' College
