摘要
区域形象是人们对某一区域的总体评价,它对区域社会经济发展有着重要影响作用。针对大湘西旅游业的发展情况,在分析大湘西的旅游资源、旅游市场、旅游政策环境等方面以及旅游形象现状的基础上,对大湘西的区域旅游形象进行整体和分区定位设计,提出了大湘西的国际、国内及省内形象定位,以及张家界、湘西自治州和怀化三地各自在大湘西区域旅游中的形象定位。大湘西旅游形象定位设计要加强宣传力度,扩大旅游形象影响;重视三地旅游合作与协调;建设统一形象,进行联合促销。
A general evaluation upon one region is called regional image.It exerts substantial influence on the region＇ s social-economic development.Based on the tourist resource, tourist market, tourist policy and the tourist image actuality in Da Xiangxi region, the general and subarea designs were brought forward according to its tourist development situation.The international tourist image orientation was put forward with national and provincial orientation.Then tourist image orientations about Zhangjiajie, Xiangxi Autonomous Prefecture and Huaihua in Da Xiangxi tourism were proposed. Tourist image orientation for Da Xiangxi needed to strengthen dissemination,broaden influence on tourist image,pay more attention to tourism cooperation between the three regions and build unitive image for sales promotion.
出处
《云南地理环境研究》
2007年第2期128-132,共5页
Yunnan Geographic Environment Research
关键词
旅游形象
定位
区域旅游合作
大湘西
tourist image, orientation, regional tourism cooperation, Da Xiangxi
