转变经营思路、实现奥运场馆赛后的综合利用

Trasforming Management Concept to Realize the Stadium Appropriate Utility ofter Beijing Olympic Games

2008年北京奥运即将到来,我们举办的目的不是为了办奥运而办奥运,其核心是赛后利用,促进国内经济的长期有效发展。北京新建的这些宏大的场馆设施如何以全新的观念面对不可预测且多变环境的挑战,是政府各相关部门必须关注的问题。在分析北京奥运会经济风险基础上,总结了奥运会场馆赛后利用的基本模式及经验并指出北京奥运场馆后期运营主要问题与风险规避的主要举措,为了防止场馆及其相关设施赛后遇到巨大金融风险,提出北京奥运会场馆的运营方式和扩大经济效益的策略。

As Beijing Olympic Games approaching, We emphasize that the long term utility after competition and the promoing of domestic economy are the core Values, and how to face the challenge of inscrutability and levity environment of these grand stadium has also aroused people more attention. The author basis on analyzing economical risk of the Beijing Olympic Games, The author summarized the Olympic stadium use basic pattern after competition and experiences and points out its main measure of dodging risk and later period operation main question, after in order to prevent the stadium and its the correlation facility from huge financial risk after match, some references are proposed.