摘要
文章对现代营销理论中的4Ps,4Cs,4Rs的理论内涵与应用进行了阐述与分析,并对这三种理论的内在联系进行了研究与探讨,能启迪营销人员在营销的实践工作中把营销理论与实际工作有机地结合起来。
The article has analysed the theory connotation and application of 4Ps,4Cs and 4Rs in modern sales theory. Their relationship has also been studied and discussed. It could help salesman to combine the theory with practice in the sales field.
出处
《湖南有色金属》
CAS
2007年第1期71-74,共4页
Hunan Nonferrous Metals
