摘要
结合实地调研访谈及案例分析,论述了境外市场扩张与国内市场扩张的有效方式、市场扩张的本质、分市场的布局和定位及其市场模式的“克隆”等理论问题,揭示了市场扩张的基本规律,对我国专业批发市场的空间扩张具有重要现实意义。
Based on the investigation, interview and case analysis, the author discusses some theoretical issues such as the effective patterns of market expansion, the essence of market expansion, the distribution and position of the branch of a market, and the ＂cloning＂ of market models. Moreover, the paper reveals the basic laws of market expansion, which have an important and realistic role in the spatial expansion of specialized markets in our country.
出处
《商业经济与管理》
CSSCI
北大核心
2007年第2期3-8,共6页
Journal of Business Economics
基金
国家自然科学基金资助项目(40371034)
关键词
市场扩张方式
扩张本质
布局和定位
市场模式“克隆”
patterns of market expansion
essence of market expansion
distribution and position
cloning of market models
