物流企业的市场营销策略

物流业在我国得到长足发展,涌现出许多物流企业。但长期以来,由于受计划经济的影响,许多物流企业市场经营意识淡薄,在导入市场营销方面仍存在很大的差距。本文主要从营销的角度对物流企业如何从产品、价格、渠道和促销4个方面作出决策进行了有益的探讨。

Many logistics enterprises have appeared with the fast development of logistics trade, But influenced by the planned economy, most of them have the scarce marketing realization, which results in a large latency in introducing marketing into these enterprises. From the view of marketing, this paper discussed the logistics enterprise decision by taking into account the factors of manufacture, price, marketing channel and marketing promotion.