摘要
本文试图在对沿青藏线地区旅游客源市场分析的基础上,以科学的发展观为统领、以创建高原特色旅游品牌为主旨,运用空间格局不经济假说1和旅游市场营销学理论,提出青藏地区旅游客源市场规划的六项战略构想。
The guiding principle of this thesis is the viewpoint of scientific development and the purport of creating unique brands of tourism products which are characterized by ahiplano features. Based on the analysis of Qinghai -Tibet Railway region＇s tourists resources, the assumption of uneconomical spacial structure and theory of tourism marketing, the present author comes up six strategic planning designs on the market development of tourists resources in the two regions.
出处
《首都经济贸易大学学报》
2007年第2期22-30,共9页
Journal of Capital University of Economics and Business
基金
国家旅游局2006年重点规划项目<沿青藏线地区高原特色旅游发展规划>市场营销子课题。
关键词
客源市场
战略构想
联动营销
guest resource market
strategic planning design
interactive marketing
