美国传媒集中化的市场机制

美国传媒集团在自由竞争的动力机制和反垄断法、政府行政制约因素的共同作用下实现其集中化发展。本文根据产业组织经济学的相关原理,分析了美国传媒市场的垄断竞争和寡头垄断的市场结构,剖析了美国政府诉诸反垄断法和行政干预手段对传媒业实施“弹性”的规制,而传媒集团遵循规模经济和范围经济的产业要求,实现跨国、多元化经营的目标。同时,文章分析了当下美国传媒的市场集中化和细分化走向。

American media groups realized their mergers and acquisitions under the dynamic system of freedom competition, antitrust （anitmonopoly） law and government regulation, This article analyzes the monopoly competition and oligopoly market structures of American media according to economic rules. And it dissects the fact that the American government takes ＇flexible＇ regulation rules and policies on media, while the media groups follow the requirements of large-scale product economy and range economy and seek for the multination and multi-media operation. Meanwhile, this article analyzes the mergered and niched market tendency of American media nowadays.