基于联合分析的新产品市场占有率预测——学生笔记本电脑市场的实证分析

Forecasting of New Production for the Rate of Market Possession Based on Conjoint Analysis——Empirical analysis of students' PC market

市场竞争日趋激烈,企业要想在市场竞争中立于不败之地,在开发一种新产品时,势必要预测新产品在市场上的份额,本文在简述联合分析基本原理的基础上,以开发学生笔记本电脑市场的新产品为例,采用联合分析方法中的最大效用值法来预测新产品的市场占有率。

The market campetition is intense day by day. If the enterprise want to be in the invincible position in the market competition,it must forecast new product＇s market shaie when developing one kind of new product. This article in summary analyzes the basic principle foundation of the conjoint analysis, taking development of the student＇s PC market in the new product market as an example, using the maximum utility method in the conjoint analysis to forecast the new product share in the market.