摘要
随着社会的不断发展,追求个性张扬和自我呈现的炫耀性消费开始流行,其目的不在于物质本身的享受而是追求其意义地位和身份的象征。在这种背景下,本文通过建立一个引入多种参数的简单模型,考察了各种相关因素与炫耀性商品需求之间的关系,并分析了炫耀性消费的原因、结果及其经济效用等问题,希望会对消费者提供一定的帮助。
With the development of the society, conspicuous consumption that secks for the character＇s publicizing and self-expression begins to prevail. Its purpose lies in the symbolic meaning of status and dignity instead of the material enjoyment. Under this background, through setting up a simple model with many parameters, this article observes the relationship between the various relevant factors and the demand of the conspicuous goods, then analyses reasons, results and economic utility of the conspicuous consumption in order to offer the consumers some help.
关键词
虚荣效用
炫耀性商品
消费
snobbish utility
conspicuous goods
consumption
