浅谈客户关系管理和价值创新

On Customers Relation Management and Creativity of Valuation

现代企业客户关系管理是改善客户关系、降低交易成本、扩大市场份额、提高经济效益的一项非常重要的管理内容。它致力于最大化客户的价值和提高公司的利润。文章先对客户关系管理对企业的重要性进行了分析,指出其对企业的价值所在;接着以星巴克公司为例,分析说明了在企业客户关系管理过程中运用价值创新战略对企业价值创造的帮助。

The idea of customers relation management in modern enterprises is paramount to improving customers relations,cutting down transaction costs,enlarging market shares and gaining more economical benefits. It aims to maximize value and raise company profits. The essay firstly clarifies the substance of customer relation management and puts forward it is valuable to enterprise,then analyzes the application of value creation strategy is helpful to produce enterprise value exampled with Starbucks Corporation.