摘要
根据长期从事品牌建设研究和实战的观察，提出了当前中国品牌成长在认识上、实践上的若干主要问题。
Based on the long-term research and practice on brand building, the author puts forth several key issues on the Chinese brand development both in understanding and in practising.
出处
《国际商业技术》
2007年第2期39-43,共5页
International Business & Technology
关键词
品牌成长
认识问题
实践问题
brand development, understanding, practice
