品牌授权——一种前景看好的经营方式

Erand Authorizing, Management Type with Bright Future

介绍了近年来迅速发展的品牌授权的几种主要方式，分析了品牌授权能创造共赢的原因，同时指出了品牌授权的风险。自创品牌才是振兴中国经济的长远之道。

The article introduces some major management types of brand authorizing which are developing rapidly these years. The author analyzes the reasons why brand authorizing can creat mutual benefit and points out the risks as well. From a long point of view, only self-created brand will boost China＇s economy.