摘要
以某电信公司的增值业务为研究对象,通过对提取数据进行聚类分析做出客户细分,并对此进行了评价。
Taking the value-added service of a certain telecom company as the study object, this paper makes the customer segmentation through the clustering analysis on the extracted data, and makes the evaluation on it.
出处
《科技情报开发与经济》
2007年第7期129-131,共3页
Sci-Tech Information Development & Economy
关键词
增值业务
客户细分
聚类分析
value-added service
customer segmentation
clustering analysis
