广州市医院公共关系状况调查分析

Investigation of the Public Relations' Conditions of Guangzhou's Hospital

目的了解广州市医院管理中的公共关系状况。方法对广州市不同级别的医院进行问卷调查。结果一个医院的等级和级别越高,公共关系意识越强,服务理念也越好,但各级医院的危机公关工作水平有待提高。建议医院要树立塑造形象及全员公关的意识,并建立医院公共关系危机管理部门。

Objective To understand the public relations condition within hospital management in Guangzhou City. Methods To carry on a questionnaire to hospital of dissimilarity Class in Guangzhou City. Results The rank of a hospital is higher, the public relations consciousness is stronger, the service principle is also better, but the works of all levels of hospital about the crisis public relations wait for the enhancement. _Proposals The hospital wants to set up a consciousness of molding the image and whole member public relations, and to establish the hospital public relations crisis management section .