摘要
通过分析网络广告具有的感官冲击力强,传播范围广,交互性强,针对性强,调整的灵活性、实时性,制作和修改成本低,形式多样等特性,阐述了flash动画推广的优势及本单位网站的特征。
With the analysis on the properties of Network advertisement such as strong visual and sound impact, wide spreading, high interactivity, flexible and practice-dependent adjustment, low-lost making and moditication, and various forms, etc., the paper presents the advantages of the flash cartoon promotion and the reasons of its wide application.
出处
《船电技术》
2007年第2期127-128,共2页
Marine Electric & Electronic Engineering
关键词
网络广告
FLASH动画
交互性
优势
network advertisement
flash cartoon
interactivity
advantage