摘要
危机事件是近年来被大家热烈讨论的话题。在这个新的媒介融合的传播时代,当危机事件发生时,企业应该如何采取有效的传播策略来应对是摆在我们面前的重要问题。本文选择了宝洁"SK-II"事件和"高露洁事件"这两个典型的危机事件案例,来分析整合传播在危机事件中的具体运用。
Crisis event is the topic discussed hotly recent years. In this new period of communication that media is mixing, when crisis event occurs, the business should adopt effective communicate tactics to it ,which is the important question we have to face. This paper chooses typical crisis cases of ＂SK-Ⅱ＂ and ＂Colgate＂ to analyze that how the integration communication is applied concretely.
出处
《安阳工学院学报》
2007年第2期115-118,共4页
Journal of Anyang Institute of Technology
关键词
新传播时代
危机事件
整合传播
new communication period
crisis event
integration communication
