摘要
多元化战略被业界广泛采纳,但实施的效果却有明显差异。其实多元化战略对于某些公司并不适用,如果忽视了公司的核心能力与市场风险,公司的多元化战略将会以失败告终。因此,企业必须注重协同效应,注重做好主业,通过核心能力的延伸与拓展使多元化战略取得明显成效。
Diversification strategy is now broadly adopted by the enterprise （group） , but the results are obvious different, because the strategy can＇t be applied to all enterprises. If an enterprise neglects the core abilities and market risk, the strategy will end up with failure. Therefore, the enterprises must focus on synergies and its main industry, and diversification strategy will achieve a remarkable success by the extension and expansion of core abilities.
出处
《当代经济管理》
2007年第2期65-68,共4页
Contemporary Economic Management
关键词
多元化战略
核心能力
关键因素
市场风险
diversification strategy
core ability
key factor
market risk
