旅游消费市场中信誉机制建立困境的探讨

Discussion on the Establishment of the Prestige Mechanism in Consuming Market of Tourism

针对中国旅游消费市场运行中出现的无序、混乱现状,分析总结得出其根本原因是旅游消费市场的信息不对称,经营者缺乏有效的管理也是原因之一。由此指出建立信誉机制的重要性,并提出如何建立中国旅游消费市场信誉机制——政府管制以及市场自律和第3方力量,指出只有3个空间主体共同努力,相互之间良性互动,才能最大限度地减少市场信息不对称现象所造成的危害。

In this paper the unordering operation of Chinese tourism consuming market and the current confused situation were analyzed and that its basic reason was caused by the information asymmetry of tourist market and other reasons were the operator lacks effective management was summarized. Therefore, the importance of setting up the prestige mechanism was pointed out. How to set up the prestige mechanism of the Chinese tourism consume market was proposed, which included Governmet control and the self-disclpline of market and the third aspect＇power.It was pointed out that only three space subjects made joint efforts,benign and interdynamic each other,could reduce the danger caused of the asymmetry of market information to the minimum extent.