视觉形象的确立与提升——关于东华理工学院五十周年校庆现代思维设计元素与VI设计理念的创意与研究

The Establishment and Improvement of Visual Image——The Research on the Creativity of the Modern Thinking Design Elements and the Modern VI Design Ideal about the 50th Anniversary of ECIT

文章阐述东华理工学院50周年校庆视觉形象设计思维的元素与VI设计理念的相互关系。现代思维设计不仅要创造新的视觉形象,审美意识,而且导致现代思维设计求新、求异的视觉艺术越来越高,设计的想象力、创造力,特别是表现力都有更高的要求,视觉艺术教学体系,适应时代和社会发展的要求都具有重要的现实意义。视觉形象的确立与提升,将成为21世纪视觉艺术的主流。

The paper elaborates the relationship between the elements of design mougnt oi visual image about the 50th anniversary of East China Institute of Technology （ECIT） and VI design ideal. The modem thinking design not only creates the new visual image, aesthetic conscience, but also causes gradual improvement of the innovation and distinguishment of the visual image of the modem thinking design. The more requilement will be on the imagination, creativity and especially its manifestation. The teaching system of the visual arts will follow the requirement of the social development,which plays vital role. Tthe establishment and improvement of the visual image will be the main trend in the 21th century visual arts.