网络交易中信用评价方法研究

The Study on Evaluating Method of the Creditability in Electronic Transaction Platforms

信任被认为是影响网络交易发展的关键因素之一。尤其是在C2C网络交易中,网络交易失信行为屡屡发生。本文通过分析建立交易方信用评价的必要性,提出C2C网络交易中的交易方信用评价模型与评价方法,目的在于,在一定程度上防止交易方在交易过程中的欺诈行为,帮助建立一个有信任的网络交易环境。

Trust is emerging as a key element of success in the online environment. The behaviors of mistrust often occur in electronic trade, especially in C2C electronic trade. The paper analyses the necessity of establishing the transaction credit evaluation, proposes transaction credit evaluation model and assessment method in C2C electronic trade. It aims at providing helps to prevent the transaction side from cheating, and to establish a trustworthy electronic trade environment.