商号的概念辨析

On the redefinition of trade name’s concept

针对目前我国学术界和国内外立法中出现的商号与企业名称等相关概念使用上的混乱,本文重新界定了商号这一概念的内涵,并将其与企业名称等概念进行辨析。笔者认为:商号与商业(商事)名称、厂商名称的内涵相同;字号是商号的核心组成部分;企业名称是商号的一种;公司名称是企业名称的一种。上述界定有利于我国立法与国际接轨,有利于保护商号权。

In the current academic community and even in the legislative texts of different countries of regions, the definition of ＂trade name＂ concept varies greatly from each other. The author, by differentiating from other similar concepts such as the ＂enterprise name＂ etc., redefines the concept of ＂trade name＂ in view of the above mentioned fact. The author concludes that the ＂trade name＂ shares the same meanings with the two concepts： ＂business name＂ and ＂factory name＂; the ＂zihao＂ is the essential element of ＂trade name＂;The ＂business name＂ is only one of forms of the ＂trade name＂ and accordingly the ＂corporation name＂ is also one of forms of the ＂business name＂. The redefinition will perfect the national current related legislation and offer a better protection to the fight of trade name.