顾客价值驱动要素剖析被引量：35

Research on the Driving Factors of Customer Value

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摘要在回顾相关理论的基础上,提出了一种顾客价值定义,重点分析了顾客价值的主驱动要素和相应的亚驱动要素。并对顾客感知价值要素和顾客感知成本要素的对应关系进行了讨论。 Based on the review of customer value theories, this paper defines the customer value and analyzes the main and sub driving factors of customer value. Then the author discusses the relation between customer perceived value and customers perceived cost.

作者成海清

机构地区天津大学管理学院

出处《软科学》 CSSCI 2007年第2期48-51,59,共5页 Soft Science

关键词顾客价值驱动要素顾客感知价值顾客感知成本 customer value driving factors customer perceived value customer perceived cost

分类号 F270 [经济管理—企业管理]

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参考文献13

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