关系治理中关系规范的形成及治理机理研究

Research on the Formation and Governance Mechanism of Relational Norms in Relational Governance

运用嵌入性分析的基本原理,深入探讨了关系治理的作用机理,分析了关系规范的内涵、本质属性及产生途径,揭示了关系治理的本质在于嵌入性的关系契约通过关系规范来实现治理效果。

By employing the analytical tool the embeddedness analysis, this paper introduces the definition of relational norms, together with their key attributes, process of emergence, and demonstrates that relational governance in distribution channels in its nature refers to the governance under embedded relational contracts through relational norms.