摘要
高校校园媒体作为营造高校宣传舆论氛围的独特工具,是高校文化建设的重要手段和载体,对于构建和谐高校校园文化具有不可忽视的作用。本文分析了高校校园媒体的主要类别及其特点,对高校校园媒体的整合及其作用进行了思考。
As the unique tool of the public relations, the university campus media is an inevitable method in university culture construction and plays an important role in creating harmonious atmosphere in universities. This essay analyzes the catalogue and the characteristics of the media in universities and thus provides a new aspect of the convergence and construction of the media.
出处
《湖北广播电视大学学报》
2007年第4期35-36,共2页
Journal of Hubei Radio & Television University
关键词
校园媒体
整合
university media convergence
