基于层次分析法的电子商务模式选择研究

Research on the Model Selection Based on the Analytic Hierarchy Process for E-business Model

本文提出一种基于层次分析法的电子商务模式选择方法,该方法可以帮助需要引进新的电子商务模式的企业在诸多的电子商务模式中选择合适的电子商务模式。该方法将层次分析法与电子商务模式的各个因素相结合,通过对各个因素的整体评价为决策提供依据,使企业在选择电子商务模式时能够做出科学决策。

This paper presents one kind of method based onthe Analytic Hierarchy Process for e - business model selection. This nrethod may help the enterprises that introduce the new e - business model to choose an appropriate model of e - business in many e - business models. This method unifies the AHP method and each factor of e - business model, provides the basis by means of the general appraisal of each factor for the decision - making, causes the enterprise to make the scientific decisions when they choice the e - business model.