CRM环境下基于价值分布的客户细分方法

The Study on the Value Segmentation of Customer based on the Distribution Customer Value Theory of CRM

通过引入客户价值分布理论,将客户价值分布与客户细分相结合,提出了一种建立在客户价值分布基础上的客户价值细分方法,深入探讨了客户细分过程中一直存在的细分标准难以确定及无法有效体现企业价值偏好的问题.

Based on the distribution of customer value theory, the method of value segmentation of customer was developed. And the problems that to make sure the standard of the value segmentation and to response the enterprise＇s predilection for customer value were discussed in this paper.