对电大远程开放教育招生工作的思考

Pondering on Student Recruiting of RTVU for Distance Education

随着我国远程开放教育迅猛发展,办学竞争日趋激烈,本文从塑造学校品牌、加强广告宣传、打造美誉度、咨询服务等四个方面对招生工作的作用进行了探讨。

With the rapid development of distance education in China, competitions for school-running are getting increasingly intense. This article probes into the functions of student-recruiting via four aspects --branding, promotion, reputation and consultancies.