体育赛事旅游品种及市场前景

On Strains and Market Prospects of Sports Match Travel

采用文献资料法、归纳法以及逻辑分析法,对体育赛事旅游品种及市场前景进行分析,认为这一旅游形式在当前我国旅游业发展中占有重要地位。赛事旅游是国际旅游市场新开发的旅游品种,它将体育赛事与旅游相融合,增加国民体育文化的内涵,并促进比赛举办地的经济、文化发展,国家走体育比赛和旅游产业相结合的道路,大有好处。世界发达国家都十分重视体育赛事旅游,并已形成一定规模,中国的体育赛事旅游尚处于起步阶段,前景广阔,将成为旅游业中的新亮点。

By using the methods of literature, induction and logistic analysis, this paper analyzes strains and market prospects of sports match travel, believing that this kind of tourism occupies an important place in China＇s travel market. Sports match travel, combining sports match and tourism, is a new strain in the international travel market. It increases the culture meaning of sports, and promotes economic and cultural development in the host city. It has received much attention in developed countries and is very popular. However, sports match travel in China is still at the initial stage, but with bright prospects.