摘要
网上购物交易模式正在全球快速发展,我国经过多年的积累,虽有一定的发展,但是发展却很缓慢,这其中的影响因素很多。文章主要分析了消费者自身的心理因素如何影响我国网上购物的发展。
The online shopping trades the global fast development of mode, our country passes the accumulation for many years, although get certain development, development is very slow . There are a lot of influence factors among them, this text has analysed development how consumer's own psychological factors influenced our country to do shopping on the net mainly.
出处
《企业技术开发》
2007年第2期74-75,78,共3页
Technological Development of Enterprise
关键词
网上购物
消费者
风险感知
非人格信用
online shopping
consumers
the risk perceiving
it is not the personality credit