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分析影响我国消费者网上购物的心理因素 被引量:5

Simply analyzing the main factor influencing consumers of our country to do shopping on the network
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摘要 网上购物交易模式正在全球快速发展,我国经过多年的积累,虽有一定的发展,但是发展却很缓慢,这其中的影响因素很多。文章主要分析了消费者自身的心理因素如何影响我国网上购物的发展。 The online shopping trades the global fast development of mode, our country passes the accumulation for many years, although get certain development, development is very slow . There are a lot of influence factors among them, this text has analysed development how consumer's own psychological factors influenced our country to do shopping on the net mainly.
作者 邓国荣
出处 《企业技术开发》 2007年第2期74-75,78,共3页 Technological Development of Enterprise
关键词 网上购物 消费者 风险感知 非人格信用 online shopping consumers the risk perceiving it is not the personality credit
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二级参考文献16

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