利用机顶盒调查收视率的技术研究

Research on Audience Rate Investigation Based on STB

数字电视业务迅猛发展，传统收视率调查面临挑战，基于机顶盒的新的收视率调查方案的研究前景广泛。介绍收视率调查流程，比较各种方案优劣，设计了一套完整的基于机顶盒的收视率调查技术方案。

During the fast development of digital TV service, the traditional audience rate＇ s investigation has met some challenges and difficulties, and a new method to implementing the investigation has been designed based on STB, and has broad application prospect. This paper introduces the process of the investigation, compares their advantage sand disadvantages, and then designs a whole project of the investigation based on STB.