广告设计教育与学生能力培养现状及思考

An Exploration of Advertising Design Teaching and Quality Education

从广告设计教育的现状出发,分析其中的一些不合理因素,并借鉴国外广告设计教育的经验和做法,提出了关于加强和改善广告设计类专业教育的一些建议。促进我国的广告设计教育在办学理念、教学模式、培养目标、教学方法等方面进行不断的创新。

This paper is to set out from the update condition of advertising education to analyze the unreasonable factors and simultaneously put forward some suggestions on how to strengthen and improve our advertising education concerning teaching conception, teaching model, cultivation objective and teaching method based on the experience of other countries.