丽江玉龙雪山型生态游发展战略思考

The development strategy of the Mt. Yulong eco-tourism in Lijiang

通过对丽江玉龙雪山型生态游的背景分析和形象定位,提出了丽江旅游业的发展战略,并对丽江旅游业转型顺利推进的战略意义进行了阐述,从而更好地满足旅游、参观、游览、欣赏及参与的要求。

Through analyzing the background of the Mt. Yulong eco-tourism in Liiiang and its image positioning, the article proposes the deelopment strategy of Lijiang tourism, and illustrates the strategic meaning of smoothly implementing the transformation of Lijiang tourism, in order to better satisfy the requirement of tour, visit, sightseeing and participation.