网络营销对企业战略的影响

The Influence of m-Marketing on Business Strategies

介绍了网络营销的产生、发展以及网络营销的优势,分析了网络营销对企业战略的改变,提出将网络营销与传统营销进行整合,共同形成企业整体战略的目标。

This paper introduces the generation and development of E-marketing and the superiorities of E-marketing, analyzes on the changes of E-marketing for the business strategies, and points out that the E-marketing and the traditional marketing, which should be integrated, form the integrated strategical target of the business commonly.