摘要
随着中国步入老年型国家,老年旅游者已成为旅游市场的重要组成部分。论文阐述了中国老年旅游市场开发的可行性,分析了老年旅游者的消费心理和行为特征,并在此基础上进一步探讨了老年旅游市场的开发策略。
As China goes into an elder country, the elderly tourists have become an important part of travel participarts. After stressing the possibility of developing the elderly travel market, this paper describes the elderly consumption psychology and behavior characteristics, which is the base of discussing the strategies of developing this aspect of tourism.
出处
《襄樊职业技术学院学报》
2007年第2期30-32,共3页
Journal of Xiangfan Vocational and Technical College
关键词
老年人
旅游市场
开发策略
the elderly
travel market
development strategy
