摘要
现代广告需要有严密的逻辑体系。现代广告的逻辑通过其文案、图形、色彩和创意来表现,体现出功利性、艺术性、严密性、创新性和依赖性。
It is necessary that modem advertisement should have a strict logical system. The logic of modem advertisement manifests itself in its text, pictures, colors and creative ideas which shows utilitarianism, artisty, strictness, creativeness and dependence.
出处
《西昌学院学报(自然科学版)》
2007年第1期109-111,共3页
Journal of Xichang University(Natural Science Edition)
关键词
现代广告
逻辑表现
实质特征
Modem advertisement
Logical presentation
Inner characteristics