6Woodruff , R B. Customer value : the next source for competitive advantage [J]. Journal of t he Academy of Marketing Science ,1997 ,25 (2) :139-153.
7Zeithaml, VA. "Consumer perceptions of price, quality and value., a means-end model and synthesis of evidence"[J]. Journal of Marketing, 1988, 52: 2-22.
8Ekrem Cengiz, Fazil Kirkbir. Customer Perceived Value: The Development of a Multiple Item Scale in Hospitals[J]. Problems and Perspectives in Management, 2007, 5(3): 252-268.
9Zifko-Baliga GM, Krampf RR. Managing Perceptions of Hospital Quality[G]. Marketing Health Services, 1997: 29-35.
10OConnor S, Shewchuk R. The Influence of Perceived Hospital Service Quality on Patient Satisfaction and Intentions to Return[G]. Academy of Management BestPapers: 49th Annual Meeting of the Academy of Management, Washington, 1989: 95-99.
