奥迪品牌造型基因研究

Study on Audi Brand Form Gene

通过生物基因工程与汽车造型的类比,引入汽车造型设计中的“品牌造型基因”概念,通过收集59款奥迪汽车造型,提取奥迪A6的造型基因遗传图,构建了奥迪造型基因遗传图和奥迪品牌造型基因的组系图谱,分析了造型基因的突变和重组,提出了保证品牌造型基因的生命力的汽车品牌造型基因的遗传和进化机制,初步提出了一个基于造型基因的汽车品牌造型设计理论框架。

The concept of ＂Brand form gene＂ was introduced to the field of automobile form design by using the analogy between biological gene engineering and automobile form design. Based on 59 Audi car designs, Audi A6 form gene was captured. A form gene map of Audi Brand was built to analyze the mutation and recombination of form genes in terms of brand building. A framework of the evolution of brand form gene and a method of design based on the framework were proposed to safeguards the vitality of automobile brand.