汉字型标志设计探析

Analysis on Chinese Character Logo Design

利用汉字作为造型元素设计标志是近年来标志设计领域的新思路和新方法,它不仅是一种新颖的视觉表现形式,更是具有深层意味和内涵的符号。汉字造型本身具有很强的符号感和高度的艺术价值,它的图形化特征是汉字型标志设计的基础;以形写意的汉字装饰手法和具象、抽象相结合的书法字变化手法是其典型的设计手段;鲜明的民族化特征是汉字型标志的文化特色。

Application of Chinese character symbol as modeling elements in logo design was a new way of thinking and new method in recent years, which was a novel visual expression form and had far reach meaning. Chinese character modeling itself has very strong mark feeling and high artistic value, its graph characteristic is the Chinese character symbol design foundation; the typical design method was the combination of Chinese character decoration technique, and concretization and abstraction calligraphy character changing technique. The bright nationality characteristic is the Chinese character symbol cultural characteristic.