摘要
随着当前互联网络信息传播情况的发展，以互联网为传播媒介的网络广告影响迅速扩大，本文针对当前网络广告播放系统的特点和构成进行了详细的分析，指出了当前网络广告播放系统所存在的问题，并给出了一种新型的网络广告播放系统模型的实现技术。
The influence of the internet advertisement which depends on the internet communication spreads rapidly as the development of the internet communicative information at present. Features and formation of the present internet advertisement broadcast system are analyzed in detail and the problems existed in such a system is revealed. A new mode of internet broadcast system which is realized with new techniques is put forward.
作者
洪伟铭
HONG Wei-ming （Department of Computer Science, Zhanjiang Normal University, Zhanjiang 524048, China）
出处
《电脑知识与技术》
2007年第3期1224-1226,共3页
Computer Knowledge and Technology
关键词
网络广告
网络广告播放系统
受众
internet advertisement
broadcast system of internet advertisement
audience
