摘要
C2C电子商务营销模式是近年来互联网发展的主要方向之一。文章以目前我国最具实力的C2C网站ebay易趣与淘宝网为比较对象,分析其营销策略,并探讨我国C2C电子商务市场的未来发展趋势。
The C2C marketing model for e-commerce is one of the main development directions of Internet. The marketing strategies of ebay Yiqu and Taobao that are the most powerful C2C websites in China are analyzed to explore the future tendency of e-commerce in the Chinese C2C market.
出处
《福建工程学院学报》
CAS
2007年第2期121-124,132,共5页
Journal of Fujian University of Technology