营销支撑平台现状及其发展

The Present Situation and Development of the Marketing Support Platform

分析了目前营销支撑平台的发展现状,针对存在问题和经营、管理、运行效率方面的要求,从闭环式方案定制系统、系统化支撑程序设计、优惠处理模型优化3个方面探讨了营销支撑平台的发展方向。

This paper analyzes on the present situation of the marketing support platform, and in the light of the existing problems and the requiremeuts in aspects of the operation, management and working efficiency, probes into the developing trends of the marketing support platform from the closed loop program customization system, the systematic design of programming support and the optimization of preferential treatment model.