影响上海市青少年体育俱乐部市场运营发展的因素分析

Analysis on the Negative Factors Influencing the Market Operation of the Youngster Club in Shanghai

本文通过文献资料法、访问调查法、问卷调查法、综合研究法等,对影响上海市青少年体育俱乐部市场运营发展的不利因素进行分析,结果表明:首先是相关法律、法规不健全、经费和会员不足、相关领导重视不够;其次是活动内容和形式单一,不利于满足青少年及相关利益者的价值需求;再次是经费的来源以及价格的制定。

Through literature review, on-site inquiry questionnaire and comprehensive analyzing, this paper analyses the negative factors influencing the Market Operation of the youngster club m Shanghai, The results are： laws and regulations concerned are imperfect, money and participators are inadequate and leaders don＇t pay enough attention： The content and form are not rnultiplied, which can not satisfy the value demanded by youngsters and sides concerned; The channel of the funds and the regulation of the price are also the factors.