基于体验视角的文化旅游产品设计与开发研究

A Study of the Design and Exploitation of Cultural Tourism Products on the Basis of Experience

体验经济时代,体验正成为一种新的价值源泉,而目前,我国文化旅游产品普遍缺少独特的主题,产品的体验值低下,体验空间狭窄,游客难以获得集中、深度的文化体验。因此,依据体验化设计的基础理论,提炼体验主题,营造体验氛围,设计体验项目,是提升文化旅游景区竞争力的重要举措,也是我国文化旅游持续发展的重要战略。

In the era of experiencing economy, experience is becoming a new source of value. At present, cultural tourism products generally lack distinctive themes in China, from which it is difficult to get intensive and deep cultural experience. So it is an important measure to improve the competitive ability for cultural scenic areas and also an important strategy for the sustainable development of culture tour to summarize experiencing theme, create experience atmosphere, design experiencing items on the basis of experiencing design.