重庆城市品牌形象调查与分析——基于利益相关者感知的观点

Surveying and Analyzing Chongqing Urban Brand Image——Stakeholder Cognition-Based Viewpoint

直辖以来,重庆城市建设的各项事业都有了长足发展,城市品牌形象得到较大提升。为深入了解重庆城市品牌形象在市民和外部观者心中的感知状况,从市民和外部观者的满意度出发,调查分析城市利益相关者对重庆城市环境和内部品牌的感知状况,以期对重庆城市品牌塑造和城市治理有所裨益。

Chongqing urban brand image has already prompted more than self-government. It is aimed to understand cognitive situation where Chongqing urban brand is in citizen and external spectator＇s mind. The cognition of Chongqing urban environment and inner brand in the mind of the stakeholders is investigated, which is helpful for building Chongqing urban brand and managing the city.