体验经济与体育旅游产品及体育旅游产品体验

Experience economy,sports tourism products and experiencing marketing

从体验经济视角出发,阐述了体育旅游产品与体验经济的关系。在此基础上,以体验经济的相关理论为指导,进一步探讨了体育旅游产品的体验式营销策略。

This paper elaborates the relationship between sports tourism products and experience economy from the perspective of experience economy. Based on it, with experience economic relevant theories as guidance, it has probed into the experiencing marketing tactics of the sports tourism products further.